HOLY OAT
2025
Branding
Tigran Danilov
Ceo & Co-Founder
Designed by
ABDULLAYEV DESIGN
Holy Oat - Vegan Ice cream made from Oats The main challenge was creating something fun and memorable in the already crowded vegan market. Our goal was to find the perfect balance between playfulness and boldness, showing that vegan doesn’t mean boring, while also highlighting the natural, earthy vibe of our ingredients
I chose big, chunky fonts to keep that grounded, earthy feel and paired it with soft pastel gradients to add a playful and fun twist to the branding
LOGO I combined a bold, chunky font with soft pastel gradients to create a playful, fun vibe for the brand. The goal was to introduce a unique element that not only stands out but also reinforces the brand's personality and essence.
I created a cohesive icon that incorporates the logo font, using negative space to represent the brand’s core values: Plants or oats: Symbolizing the vegan nature of the product. Rabbit or animal symbol: Representing animal welfare. Flowers: Highlighting the organic quality of the ingredients.
