WEARE
2026
Branding
Conrad Igor
Brand Manager
Designed by
ABDULLAYEV DESIGN
WEARE WEARE is a skincare brand for the face and body. Each product line is inspired by different parts of the world: a body lotion with milk tree extract from the extraordinary Amazon, facial care products enriched with seaweed from the Pacific Ocean, and hand care infused with clay sourced from the mysterious lands of the East. Humanity really looked at the entire planet and said: “What if we turned geology into moisturizer?” Somehow it works.
The name WEARE comes from the phrase “we are” — a reflection of unity and connection: we are all parts of one whole, parts of this planet. To express this idea visually, the logo descriptor combines contrasting typefaces placed one above another. Just as the ingredients originate from different layers of the Earth, WEARE products work across different layers of the skin, enhancing and restoring it.
The identity concept is built around the idea of layered skincare and the diversity of natural elements found within the formulas. A bold condensed grotesque typeface is paired with an elegant high-contrast serif, combining opposites into one harmonious visual system throughout the brand identity.
The packaging features abstract graphics inspired by photographs of natural Earth textures and layers: stone, sand, clay, ocean water, seaweed. These forms flow across the surface like cream shaped by nature itself.
WEARE was created to transform skincare into a sensory ritual, allowing people to experience something mysterious and elemental, to touch the depths of our planet, and to feel part of something greater.